Themed Collection Backgrounds – Shabby Apple In fact, all Zara’s product pages (as opposed to colorful category pages) feature product images on a neutral background.Įnsure accurate white balance during photography by using a gray card and adjusting your camera settings. You can be certain that all the product images with a colored background were shot against a white or gray backdrop, and then colored in post-production. When a product has subtle patterns or color variations, they use a more traditional white or gray background.Ĭolorfully patterned products need a neutral background for accurate perception. Zara stays neutral for subtle color variations, then goes dramatic again for a solid white product. Zara avoids that problem by using colored backgrounds mostly with solid black or white products. Most sellers are worried, quite rightly, about creating color confusion for the customer.

Zara likes to mix in solid colored backgrounds on their category pages, alongside traditional white and neutral backgrounds. Zara sometimes uses dramatic solid colored backgrounds, particularly when the product itself is solid black or white. If you’re itching to try something new, or looking for creative ways to brand your category pages and product images, here are four alternative approaches to white or transparent backgrounds that successful companies are using today. That said, there’s a big difference between category pages and product pages, and there’s room for creativity in ecommerce. We preach the advantages of removing the background all the time we even used to be named “Remove the Background.” There are plenty of great reasons to shoot on a pure white background and remove it in post-production.Ĭalm down: we love white backgrounds, too. Out of seven million edited product images, about 92% removed the background. An additional 16% removed the background and opted for transparency, while the bulk of the rest simply stuck with their original background (usually white). We analyzed seven million images and found that 76% had their original background replaced with pure white.

We’ve edited over fifteen million product images at Pixelz, and the statistics are pretty clear:Įcommerce site owners love white backgrounds.

Black and white background